World At Their Feet Campaign

VCCP Health

AR / App development / Animation

Working with VCCP Health we created an augmented reality app as part of the ‘World At Their Feet’ campaign which highlights the benefits of an MS drug on everyday life.

Using highly realistic 3D models we created an interactive AR experience depicting everyday scenes which MS sufferers may find challenging as their needs change/ needs associated with the disease change.

The AR experience was created for use at a recent pharmaceutical conference. Using a large mounted monitor to display the experience, a 3D tile ‘marker’ is ‘flipped’ to trigger the different scenes to appear.

We also designed an animated screensaver, which we integrated into the AR app to display when the experience was not being showcased by the stand delegates.

Watch the animated video below:

At the recent PM Society Awards the ‘World At Their Feet’ Augmented Reality App won gold in the ‘Interactive Communications’ category.