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Madge Diver

Viral Game

30,000 plays over the launch weekend & featured in GQ


Game Design / Concept development / Art Direction / HTML5

We wanted to experiment with reactive viral content so we created #MadgeDiver as a celebration of Madonna’s unfortunate moment of fame at The Brit Awards 2015.

Over one weekend the game went viral and was played by 12,000 people from all over the world!

“This is possibly the BEST thing the internet has ever done…”
“Sorry, as ridiculous as it is, I am loving it!”
“Angry Birds meets Madonna’s Brit Awards”

Our problems are your problems.