Online communication is changing the way we see the world and video is leading an exciting revolution in web content. Content online is important as it explains what you do – it helps people understand your products and services to add value to your business. Good content allows people to find you, drives traffic to your website, maximises your exposure and makes you stand out.
More and more companies are developing creative ways to engage with their audiences and video is rapidly increasing as a powerful communication tool. YouTube currently receives more than 1 billion unique users each month and over 6 billion hours of video are watched each month. That’s a huge amount of traffic.
On top of that, online video users are expected to double to 1.5 billion and online video traffic will be 69% of all consumer internet traffic by 2017 (Cisco). At RamJam we believe this video revolution is just the beginning and have compiled 7 reasons why your company should incorporate video content as part of your overall marketing strategy.
1 – Videos are simply creative and fun!
Everybody loves watching videos. It’s entertaining and a fun thing to do. Videos allow you to be very creative, personalise your message and shape the way you want people to perceive your brand. Why not make it fun?
2- Videos are multidimensional
Videos are a powerful communication tool that allow you to combine text, moving images and sound in one go. You can capture someone’s attention very quickly and engage with them at different levels to generate content that your customers will want to share.
3- They can convey emotions
Videos can convey your mood, tone and emotions through animation, live action, text and music. The possibilities are limitless! They allow you to deliver your message to your audience in a compelling way develop a long lasting impression in your audience’s mind, and extend the time people spend on your website.
4 – Videos support multiple platforms
Videos can be hosted on multiple platforms, mainly YouTube and Vimeo. But they can also be added to your company’s website, blog, emails, social media channels, apps, banners or newsletters. You can watch videos on your computer, your laptop, phone or tablet – which makes them easily shareable, highly viral as well as increasing the traffic that your website receives.
5 – They help boost your SEO
YouTube is currently the second-largest search engine after Google. It receives more than 4 billion views per day. This means that video is easily searchable, and any videos you have on your site will help you rank higher in Google search results – making it easier for people to find you.
6 – They allow instant interaction and feedback
Videos are easily shareable through social media, allowing you to comment, recommend, rate and interact with them. This is a very powerful tool as it allows viewers the chance to give instant feedback and spread the word about you.
This also means that videos are trackable, so demonstrate key metrics and analytics about how your brand is doing out there. Having access to this information will help you understand your audience’s engagement and behaviour.
7- Long-lasting ROI
According to eMarketer, 51.9% of marketing professionals worldwide consider video to have the best ROI out of any content type. Digital video lives forever, and it’s easily accessible at any time.
So, are you going to join the video revolution? Is your web content as amazing as it can be? You can make an explainer video, a teaser video, an animated promo video, a short or long film – the possibilities are endless. Need some inspiration? Check out our digital portfolio and if you need ideas, simply get in touch!