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Fruit Shoot It’s My Thing App

Augmented Reality Gaming App

Working with iris Worldwide, we developed an AR Gaming App as part of the Robinsons Fruit Shoot ‘It’s My Thing’ global campaign.

iris Worldwide / Britvic

Illustration / Character Design / AR / Games / App development / Animation

The campaign was aimed at kids aged 5-11 and designed to celebrate individuality and self-expression in kids, whilst enhancing the usual dining experience.

We created 3 suites of 12 interactive, augmented reality games which introduced animated Fruit Shoot characters. Kids can paint, race through obstacle courses, solve mazes and make music with the Fruit Shoot band.

The interactive games will feature in popular family restaurants including Pizza Hut, Harvester and Wimpy. New suites of games will be released over the course of 3 months on both Android and iOS.

Download the Augmented Reality app and have a play! You’ll need to print the placemat marker too, which you can download here. Available on iOS and Android.

First rule of RamJam club